These Terms of Service ("Terms") govern your use of this website and any services provided by Dental Ads Hero ("we," "us," or "our"). By using this site or engaging our services, you agree to these Terms.
Scope of services
We provide project-based Google Ads services for dental practices, which may include account audits, campaign builds, conversion tracking setup, landing page guidance, optimization, and optional ongoing management. The specific deliverables, timeline, and price for your engagement are described in the proposal or written scope we agree to with you. Work outside that scope requires a separate agreement.
Advertising budget paid to Google is separate from our fees and is billed directly to your account by Google.
Your account and data ownership
You own your Google Ads account, your campaign assets, your conversion data, and your analytics properties — during and after our engagement. We work inside accounts you own wherever possible. If we create an account or asset on your behalf, ownership and administrative access transfer to you at no additional cost. We retain no claim to your ad account, keywords, audiences, or performance data.
No long-term contracts
We do not require long-term contracts or lock-in retainers. Project engagements end when the agreed deliverables are complete. Optional ongoing management is month-to-month and either party may cancel with written notice before the next billing cycle. Fees for work already performed are non-refundable.
Client responsibilities
- Provide timely access to accounts, assets, and approvals needed to perform the work.
- Ensure content and claims you supply are accurate and legally compliant.
- Fund and maintain your own advertising budget with Google.
- Comply with Google Ads policies and all applicable healthcare advertising rules.
Payment terms
Unless your written scope states otherwise, project fees are invoiced with a deposit due before work begins and the balance due on delivery. Monthly management fees are billed in advance. Invoices are due on receipt unless otherwise stated, and late balances may pause work. You are responsible for applicable taxes.
Disclaimers
Advertising results depend on factors outside our control, including your market, budget, pricing, website, staff responsiveness, and Google's platform changes. We do not guarantee specific rankings, lead volume, patient counts, cost per acquisition, or revenue. Services are provided "as is" without warranties of any kind, express or implied, to the fullest extent permitted by law.
Limitation of liability
To the maximum extent permitted by law, we are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data. Our total aggregate liability arising from an engagement will not exceed the fees you paid us in the three (3) months preceding the claim.
Confidentiality and intellectual property
Each party will keep the other's non-public business information confidential. You retain ownership of your brand assets and campaign data; we retain ownership of our internal templates, processes, and know-how, and grant you a perpetual license to use deliverables produced for you.
Governing law
These Terms are governed by the laws of the State of Georgia, United States, without regard to conflict-of-law rules. Any dispute will be resolved in the state or federal courts located in DeKalb County, Georgia.
Changes and contact
We may update these Terms; the "Last updated" date reflects the current version. Questions? Please reach us through the contact form on this website.