Google Ads for Dentists.
Fill Your Practice with High Value Patients
We build world-class Google Ads campaigns that you own forever. Our goal is to set your practice up for long-term success, not lock you into a monthly retainer. It's your practice, your patients, and your ad account. We just make it run flawlessly.
Why Google Ads Works for Dental Practices
We optimize for patients and appointments — not clicks.
15–30
New patient opportunities per month
$150–$250
Typical cost per new patient
Up to 70%
Lower patient acquisition costs over time
And a single high-value case — worth $5,000+ — can cover months of advertising.
Opportunity ranges and cost reductions reflect typical results across the dental practices we manage and build over time; case value reflects common high-value dental treatments. Results vary.
The Dental Ads Hero Difference
You Own Everything. Period.
Your account, your data, 100% yours.
Freedom From Contracts.
Project-based, no restrictive retainers.
Specialized Dental Expertise.
14+ years experience attracting high-value patients.
Radical Transparency & Value.
Clear, data-backed reports.
Real Results from Real Dental Practices
Case Studies
Real Results from Practices We Manage
Anonymized results from real client accounts — names withheld for privacy.
Established General Dental Practice
Results over ~2.5 years
~70%
Lower cost per lead
3,500+
New-patient opportunities
2x+
Conversion rate
Built from scratch into a steady new-patient engine — same budget, far more patients.
Read the full case studyGrowing Family Dental Practice
Results over ~2 years
~$30
Cost per lead
~65%
Lower cost vs. launch
900+
New-patient opportunities
Consistent new-patient flow in a competitive local market, at a remarkably low cost.
Read the full case studyOrthodontic Practice (Invisalign & Braces)
Results over ~4 months
250+
Patient calls
~$75
Cost per call
~15
Calls per week
High-value orthodontic calls at a low cost — driven by English & Spanish campaigns.
Read the full case studyAnonymized results from real client accounts; names withheld for privacy. "New-patient opportunities" means calls and appointment or booking requests, not only booked patients. Performance builds over time and individual results vary by market, budget, and practice.
Practices We've Worked With
We've built and managed Google Ads campaigns for dental and orthodontic practices coast to coast — and into Canada.
Care Dental
Vienna, VA
Route 38 Dental
Hainesport, NJ
Mend Dental
Irvine, CA
East Alabama Dental Group
Opelika, AL
Todaro Dental
Livonia, MI
Studio One Dental
Humble, TX
St. Clair Dental
Toronto, ON (Canada)
Dental Designs Boston
Boston, MA
Mill City Orthodontics
Minneapolis, MN
Pritchard Orthodontics
Battle Ground, WA
Gupta Smile Studio
Dallas, TX
Occoquan Smiles
Woodbridge, VA
Sno Dental
Marietta, GA
Meet the Founder
Chris — Founder, Dental Ads Hero
I'm Chris, founder of Dental Ads Hero. After 14+ years working with Google Ads, I got tired of seeing dentists locked into bloated monthly retainers from agencies who wouldn't even let clients own their own Google Ads account — so if they ever wanted to leave, they lost their data and their account along with it.
So I built a better way: world-class Google Ads campaigns that help fill your practice with high-value patients and that you own forever. No contracts, no lock-in. My mission is to help independent practices grow on their own terms, with marketing that actually belongs to them.
Straightforward Pricing. Powerful Results. Never Any Contracts.
Transparent, contract-free Google Ads pricing for dental practices: a one-time Performance Tune-Up at $1,249, a full Foundation Setup build at $2,499, or Ongoing Growth Management at $649/month. Every engagement starts with a free video audit — and you own your Google Ads account and data from day one.
Step 1 · Get set up
The Performance Tune-Up
For practices already running Google Ads.
Find what's quietly wasting your ad budget — and fix it.
- Complete campaign audit
- Optimization of existing ads
- Keyword refinement
- Landing page review
- Performance report
Free audit first — no commitment.
Step 1 · Get set up
The Foundation Setup
For practices starting from scratch or rebuilding.
A complete, conversion-ready Google Ads account, built right.
- Full campaign build from scratch
- Advanced keyword research
- Custom ad copy creation
- Conversion tracking setup
- Google Business Profile Optimization
- Local Service Ads Setup
- 90-day optimization included
Free audit first — no commitment.
Step 2 · Keep growing
Ongoing Growth Management
For practices continuing after a Tune-Up or Foundation Setup.
Hands-on optimization that compounds month after month.
- Monthly campaign optimization
- Regular performance reports
- A/B testing
- Bid management
- Ongoing support & LSA/GBP monitoring
Free audit first — no commitment.
Not sure which fits? Start with a free audit and I'll tell you exactly what your practice needs — and what it doesn't.
One high-value case — an implant, ortho, or cosmetic patient — can be worth $5,000+, often covering your investment many times over. (Potential value; results vary.)
Google Business Profile support, too
Ads win the top of the page; an optimized Google Business Profile wins the map and local results. We manage both together so your practice shows up across more of Google — paid and organic.
Learn about our Google Business Profile optimizationAd spend is paid directly to Google and is separate from our fees — most practices invest $2,000–$8,000/month, depending on their market and goals.
Ready to fill your chairs?
Get a free, no-obligation video audit of your current Google Ads — built by dental marketing experts. Not running Google Ads? Let us show you the possibilities!
Get Your Free Video Audit →Takes 30 seconds. No contracts, ever.
How It Works
Send us your website
Takes about 30 seconds.
We review your Google Ads opportunity
Your current campaigns or your competitive market.
You get a personalized video audit
Real recommendations, not a generic report.
You decide if you'd like help
No contract, no obligation.
Frequently Asked Questions
Ad spend is separate from our fees and paid directly to Google, so it always stays in your account and your control. Most dental and orthodontic practices we work with invest $2,000–$8,000 per month in ad spend, depending on their market and goals. We'll recommend a budget based on your competition and the patients you want to attract.
No. Our fees cover building and managing your campaigns; your advertising budget is billed directly to you by Google. This keeps everything transparent and in your name — you always know exactly where your money goes.
Once your campaigns are live, they can start generating calls and form fills within the first few weeks. Google Ads performs best after an initial optimization period as we refine targeting and bidding, and most practices see meaningful momentum within the first 30–90 days.
Yes — from day one. You have full ownership and admin access to your Google Ads account the entire time; we only link to it as a manager, the way it's meant to work. We never take ownership or lock you out. Your account, data, and campaigns are yours from day one — and forever.
There's no catch. We don't think you should be locked into a contract to keep access to your own marketing. We build your campaigns right, hand them over, and offer optional month-to-month management if you want ongoing optimization — but you're never trapped.
Your campaigns are fully built, optimized, and yours to keep running. You can manage them in-house, or continue with our optional month-to-month Growth Management — no long-term commitment either way.
That's a great place to start. Our Foundation Setup builds your campaigns from scratch, and your free video audit will show you the opportunity in your specific market before you commit to anything.
We're here to help you reach your goals. Beyond Google Ads, we're happy to support things like your Google Business Profile, website and landing pages, SEO, conversion rate optimization, and more wherever we can.
8x
more likely to book than outbound
Source: WordStream
46%
of Google searches are local
Source: Google
94%
of patients trust practices with strong reviews
Source: BrightLocal
What's included in your free video audit
- Campaign structure
- Keyword targeting
- Search terms
- Wasted ad spend
- Conversion tracking
- Ad copy
- Landing page experience
- Your biggest opportunities to improve
You'll get a personalized video — not an automated report.
Ready to Fill Your Calendar?
Get a free video walkthrough of your current ads — no commitment.