These Client Services Terms (the "Terms") govern the digital advertising services provided by Dental Ads Hero ("Dental Ads Hero," "we," "us," or "our") to you, the client ("you" or "Client"). By paying an invoice from us, or by authorizing us to access or manage your advertising accounts, you agree to these Terms. The specific services and fees for your engagement are those stated on the invoice we send you.
1. Services
We provide Google Ads and related digital marketing services — which may include account audits, campaign builds, campaign cleanup and optimization, ongoing management, and Google Business Profile support. The services included in your engagement are those described in the applicable invoice or proposal you receive from us.
2. Fees & Payment
Fees are as stated on each invoice. One-time services are billed up front. Ongoing management is billed monthly, in advance. By paying an invoice, or by providing a payment method for recurring services, you authorize us and our payment processor to charge the applicable fees — including automatic recurring monthly charges — until the services are cancelled as described below. Invoices are due upon receipt unless the invoice states otherwise. Late or failed payments may result in services being paused or suspended. Except where required by law, fees are non-refundable, and the current month's management fee is not prorated upon cancellation.
3. Advertising Spend
Your advertising budget — the amount paid to Google or any other advertising platform — is separate from and not included in our fees. You are responsible for funding your own advertising accounts and for all advertising spend. We do not mark up, hold, or bill you for your ad spend.
4. Term, Cancellation & No Long-Term Contract
Our services are month-to-month with no long-term commitment. Either party may cancel at any time with written notice (email is sufficient). Cancellation of ongoing services takes effect at the end of the then-current paid period. One-time projects may be cancelled before work begins with respect to the portion not yet started. Services already performed, and the current period's fee, are not refundable.
5. Your Account & Data
You own your Google Ads account, your Google Business Profile, and all associated data, campaigns, and creative assets. We access and manage them on your behalf under the limited authority you grant us. You retain ownership at all times, and upon cancellation we remove our access — you keep your account, your data, and everything built in it.
6. Your Responsibilities
You agree to provide timely access, approvals, and accurate information; to fund your advertising accounts; and to ensure your website, offers, and any claims comply with applicable laws and platform policies. We are not responsible for delays or results caused by a lack of access, information, or timely response from you.
7. No Guarantee of Results
Advertising results depend on many factors outside our control, including your market, budget, competition, website, and the advertising platforms themselves. We apply professional expertise and industry best practices, but we do not and cannot guarantee any specific result, ranking, lead volume, number of patients, or return on investment. Any examples or past results we share are illustrative only and are not a promise of your outcome. Results vary.
8. Third-Party Platforms
Our services rely on third-party platforms such as Google. We are not responsible for changes, policy updates, ad disapprovals, account suspensions, outages, or pricing changes made by those platforms, and your use of them is subject to their own terms and policies.
9. Confidentiality
Each party will keep the other's non-public business information confidential and use it only as needed to provide or receive the services.
10. Use of Performance Data
We may use anonymized, aggregated performance data from your campaigns to improve our services and in our marketing materials, including case studies, without identifying your practice by name. We will not publicly identify you as a client, or use your name, logo, or specific named results, without your permission.
11. Limitation of Liability
To the fullest extent permitted by law, our total liability arising out of or relating to the services is limited to the total fees you paid to us in the three (3) months immediately before the event giving rise to the claim. We are not liable for any indirect, incidental, consequential, special, or lost-profit damages.
12. Independent Contractor
We are an independent contractor and not your employee, partner, or joint venturer, except for the limited authority you grant us to access and manage your advertising accounts on your behalf.
13. Communication & Support
Our services are delivered through an efficient, written-first model that keeps our work well-documented and our fees competitive. Email is our primary channel for requests, approvals, updates, and questions. Keeping communication in writing ensures nothing is missed, creates a clear record for both of us, and lets us spend our time optimizing your account rather than in meetings. We respond to written requests promptly, typically within one to two business days. When a discussion is better suited to a conversation, phone calls are available by scheduled appointment. We do not offer on-demand, same-day, or daily calls — scheduling in advance lets us give your account our full, prepared attention. Please submit requests, approvals, and changes in writing so we can act on them accurately and keep clear records. You also consent to receive service-related communications from us by email, phone, and text message at the contact details you provide.
14. Changes to These Terms
We may update these Terms from time to time. The version in effect when you pay a given invoice applies to that engagement, and your continued use of our services after an update constitutes acceptance of the updated Terms.
15. Governing Law
These Terms are governed by the laws of the state in which we are organized, without regard to its conflict-of-laws rules. The parties will make a good-faith effort to resolve any dispute informally before pursuing formal action.
16. Entire Agreement
These Terms, together with the applicable invoice, form the entire agreement between you and us regarding the services and supersede any prior discussions or understandings. If any provision is found unenforceable, the remaining provisions remain in full effect.
Acceptance
By paying your invoice, you acknowledge that you have read, understood, and agree to these Client Services Terms.